Web7 ARTS: The Digital Marketing specialist

Web7 ARTS: The Digital Marketing specialist for the entertainment industry

Web7 ARTS offers a full suite of digital marketing services for the Entertainment and Lifestyle industry including social media marketing, public relations, mobile marketing, website development, graphic design, video development, and search engine optimization.



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How to use social media to enhance your musical career

use social media to enhance your musical career

Social networking offers an artist numerous ways to build a strong relationship with those who admire and support their music. With a little thought about how social media works, you can leverage it to attract more fans and win the loyalty of those who follow your work.

Unfortunately, the converse is also true. Social media can expose an artist who is shallow, self-centered, and completely unconcerned about the well-being of others. Instead of building up a career and selling more albums, social media can be used to tear down a public image and ruin a fledgling musical career.

If used ineptly, social media can ruin your public image, creating an effect opposite of what you intended.

When using social media, here are five things that you, as an artist, should not do:



1.    Being irrelevant on Twitter
2.    Asking foolish questions
3.    Appearing narcissistic
4.    Demonstrating a false optimism
5.    Hiding behind quotations

1. Being Irrelevant on Twitter

Twitter is a powerful platform to interact with fans directly. Through micro-blogging, you can spread the word about your next gig or offer some unique insight about the human experience.

Twitter works for those who have acquired fame from their hard work. A celebrity like Lady Gaga has worked hard to achieve the celebrity status that she now enjoys.

Twitter also works for those who have content that is interesting and informative, content, in other words, that is worth sharing.

If you are not yet famous, only hoping to be, then your posts should be aimed at providing fans information they can use. Using Twitter for irrelevant posts that do not add value to your fan’s lives will only make you look simple-minded and self-indulgent.

2. Posing Foolish Questions

In an attempt to build rapport and get “likes” on your social media platform, people often ask questions, hoping to elicit a response, interact with others and build rapport.
However, asking trivia-type of questions like, “Do you prefer the Beatles or the Stones?” or “Do you prefer to eat at McDonald’s or Burger King?” does not improve interactivity, but instead identifies you as someone shallow.
Alternatively, asking thought-provoking questions on topical subjects will create an opportunity for meaningful discussions.

3. Appearing Narcissistic

Narcissus, according to Greek mythology was a youth who accidentally spied his image in a pond for the first time, fell in love with it, and died of starvation because he could not bear to tear himself away from his own image. Musicians who can only talk about themselves, about what they have done or hope to achieve, can quickly turn fans off. Boasting about accomplishments does not create admiration.

4. Demonstrating a False Cheerfulness

While cheerfulness is an admirable quality, it can appear disingenuous when overdone. Platitudes, niceties, and excessive gushing can make an artist appear insincere. People admire artists for their expression of inner feelings, for keeping it real. Music often talks about the angst of life, the moments of lost loves and dashed hopes and dreams, and a musician who has depth of feeling will talk about these things.

5. Hiding behind Quotations

While it is fine to offer a quotation as a way of introducing your own thoughts about something, merely quoting some luminary’s wise or witty words is an attempt to hide behind someone else’s intelligence.

Artists are expected to offer original, inspiring, even revolutionary ideas, gems of insight that led them to create memorable music.

Final Thoughts

A good use of social media is to share relevant thoughts, ideas, and concerns. Instead of talking about your own music and what it means to you, you can use social media to find out what fans like about you and how you can give them more of the music that attracts them to you.

Social media can be used to reach out, connect, learn, enhance, and touch people’s lives. While it may appear to be a medium that encourages spontaneity, you should not talk to your fans the way you talk to your close friends.

Instead, you should offer:
•    Useful links on Twitter
•    Ask rapport-building questions
•    Appear interested in other people and social issues
•    Share your feelings sincerely
•    Express your own ideas

By avoiding these five mistakes made by other musicians, you can use social media to enhance your musical career.